3/28/2023 0 Comments Usps direct mail advertising![]() ![]() USPS Marketing Mail automation letters and flats.First-Class Mail automation letters, postcards and flats.The registration period starts on June 15 and goes through the end of the year. ![]() From Augthrough December 31, 2022, businesses can receive 4% off the cost of postage for Informed Delivery campaigns. The USPS is making it easier than ever to show how Informed Delivery can benefit direct mail campaigns. So, take advantage of this low-hanging fruit when you plan your campaigns. A video can trigger emotions and desires that words can’t. Remember, you can link to videos in your Informed Delivery emails to customers. Not every campaign has to send consumers directly to a landing page. That extra content you can include with every Informed Delivery campaign is an ideal way to grow your social media presence. Use Informed Delivery to Bolster Your Social Media Presence The information is so granular that it makes it a breeze to do A/B testing and other marketing assessments to find the perfect method for your business. Then, calculate impressions, time on page, page navigation activity, conversions, and the like to get a clear picture of your campaign’s efficacy. What did and didn’t work? Evaluating this information will help you create better consumer experiences over time.įirst, be sure to give each included link its own unique URL and landing page. Businesses can use the data to inform future marketing efforts. One of the most compelling reasons to use Informed Delivery is the wealth of data you can mine from it. Ready to get started with Informed Delivery? Here are our top tips to ensure the best results possible.Ħ Tips for a Successful Informed Delivery Campaignġ. Engage with recipients before the mail is physically delivered since 70% of user email opens take place in the morning.Ĭlearly, Informed Delivery is a huge boon to direct mail marketers, but awareness is growing, so now is the time to take advantage of this unsaturated marketing channel before your competitors do.Set up a pre-campaign analysis report to see how many recipients participate in Informed Delivery.Track open and click-through rates for comprehensive insights into the effectiveness of your campaigns.Sky-high open rates aren’t the only benefit for businesses who leverage the unique marketing opportunities that Informed Delivery provides. Today, more than 20 million consumers have registered for the program and Informed Delivery emails have a 68% open rate, topping virtually all industry open rate averages by a vast amount–as much as 2.5 times. ![]() They can even send videos to generate excitement about new products, services or initiatives. The USPS saw the marketing potential of Informed Delivery and developed a feature to give businesses the ability to pair direct mailings with digital campaigns.īusinesses can replace the standard, black and white scanned image of their direct mail campaigns with full-color banner ads, images and links, also known as ride-along content. They can also check for incoming mail by using the Informed Delivery Dashboard or the Informed Delivery Mobile App.Ī standard notification includes a black and white image of the mail for consumers to view. ![]() Recipients can preview incoming mail in the “Daily Digest” email sent by USPS every day that mail is delivered. Launched by USPS in 2017, Informed Delivery creates the perfect bridge between digital and direct mail marketing by giving residential consumers a sneak peek of what’s coming in the mail before it’s been physically delivered. Looking for an innovative marketing tactic that will amplify your direct mail marketing strategy and boost ROI? Look no further than Informed Delivery. ![]()
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